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TWM Advisory

About

A leadership approach, a Forward Deployed posture.

Tannous Mekari, founder of TWM Advisory

Forward deployed

Forward Deployed Engineer

§ 01About

A leadership approach, a Forward Deployed posture.

TWM Advisory supports leaders from performance priority to measured result, embedded with teams.

Tannous Mekari

I founded TWM after 17 years in e-commerce, business development and operational leadership. I work in French, English and Arabic. Forward Deployed Engineer: I remain your counterpart for the relationship, validations and key decisions, on the ground.

« My role: stay forward deployed. Understand. Decide with you. Execute with your teams. »

Forward Deployed Engineer: a partner in delivery.

I lead diagnosis and delivery with your teams, inside your real constraints. When the engagement requires it, I bring in the right specialists around a shared economic objective. Accountability stays clear.

Clarity in objectives. Rigor in evidence.

Accountability

A defined scope, identified owners and documented decisions.

Measurement

Explicit assumptions, qualified gains and a shared reading with finance.

Control

Choices adapted to teams, confidentiality and continuity of operations.

TWM works especially well with companies where leadership can decide quickly.

Owner-led or family businesses, SMEs and service organizations where a leader or shareholder can take cross-cutting decisions and move the organization quickly. Scope and controls account for each profession's obligations.

Submit a performance priority
§ 04Who it's for

Organizations where expert time and quality matter.

A good fit
  • A leader owns the economic objective and an operations owner can change the process.
  • Owner-led or family businesses where leadership or shareholders can take cross-cutting decisions and move the organization quickly.
  • SME leadership, service firms, consultancies, accounting and legal professions.
  • A measurement baseline can be established and professional decisions stay with authorized people.
Clear boundaries
  • No gain level is guaranteed before diagnosis. Management decisions remain yours.
  • Operating Performance Partner does not mean an equity stake or a management mandate.
  • Without a sponsor, useful data access or willingness to execute, a diagnosis remains an exercise without follow-through.

Submit a performance priority

Which performance priority
will you entrust?

TWM enters the company through the outcome sought, then mobilizes the means needed to produce it.

Submit a performance prioritySee the journey

Initial 30-minute conversation, with no commitment.