You are not handing us a project.
You are entrusting us with a performance priority.
Tannous Mekari works with your teams, on site. Forward Deployed Engineer posture: we start from your priority and carry it through to measured results.
Forward deployed. Listen, diagnose, decide, deliver, measure.
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Forward deployed
Tannous Mekari · Forward Deployed Engineer
My name is Tannous Mekari.
I founded TWM Advisory after 17 years in leadership, operations, e-commerce and business development. I stay in your operations through to measured results. No report dropped from afar.
« My role: stay forward deployed. Understand. Decide with you. Execute with your teams. »
When the engagement requires it, I bring in the right specialists. You keep one counterpart, present on the ground.
Discover my background ↗One priority. Five clear stages.
At every stage: one TWM action, one concrete outcome for you.
- 01→
Listen
Our action
Understand your priority.
Your outcome
A clearly stated problem.
- 02→
Diagnose
Our action
Locate value loss.
Your outcome
A qualified, quantified potential.
- 03→
Decide
Our action
Choose the right levers.
Your outcome
A shared action plan.
- 04→
Deliver
Our action
Deploy forward with your teams.
Your outcome
Changes that are actually adopted.
- 05
Measure
Our action
Track economic effects.
Your outcome
Verifiable results.
The levers that fit your case, chosen after diagnosis.
TWM selects the means after diagnosis.
Partner Performance
Structure partners, leads, co-selling, referrals and network governance.
→Operating Performance
Cut costs, rework, non-value tasks and capacity loss.
→Commerce Performance
Improve e-commerce, omnichannel, customer journeys and commercial architecture.
→AI & Software Enablement
Give teams the means to build tools, automate selected flows and expand capacity.
→What never changes.
One counterpart
Tannous leads the relationship and key decisions, from first diagnosis through delivery.
Forward Deployed
Present with your teams, in your tools and constraints. We build on site.
Evidence
We measure before claiming a result.
Before you start.
All answers ↗What is an Operating Performance Partner?+
A partner that starts from a performance priority, embeds with your teams (Forward Deployed Engineer posture), takes part in delivery and measures effects. You entrust an outcome to produce, not a fixed brief.
Do you need an AI project to get started?+
No. A performance priority, costs, capacity, partners, commerce or tools, is enough. Means are chosen after analysis.
Which levers do you activate?+
Partner Performance, Operating Performance, Commerce Performance and AI & Software Enablement. These are not four separate offerings: they are domains mobilized according to the priority entrusted.
Submit a performance priority
Which performance priority
will you entrust?
TWM enters the company through the outcome sought, then mobilizes the means needed to produce it.
Initial 30-minute conversation, with no commitment.